Description

An evolution of one of Truth & Distinction’s most iconic designs — reimagined for Knoxville roots.

• Front (Heritage + Boldness): “GOLDRUSH” crowned with the Knox Crown, paired with the statement “KNOX BORN”. Below, the values Faith ✦ Strength ✦ Courage ✦ Unity ✦ Purpose ✦ Resilience ✦ Honor replace the original acrostic, tying legacy with Knox pride.

• Back (Impact Statement): Oversized typography: “BORN IN KNOX. BUILT FOR IMPACT.” with a faint Tennessee star-circle watermark layered behind for subtle state identity.

• Fit: Oversized, heavyweight streetwear cut with drop-shoulders, channeling Fear of God–inspired proportions.

• Fabric: Premium heavyweight cotton with a structured drape, made for luxury feel and durability.

• Colors:

  • Black with Metallic Gold + Deep Red accents

  • Bone with Deep Red + Black accents

This tee carries the continuity of the GOLDRUSH legacy while planting it firmly in Knoxville — a collector’s piece that bridges brand heritage, faith, and bold identity.